A Small Company Making a Big Difference

Our mission is to provide out-of-this-world-delicious, healthy and affordable family meals in an effort to combat the growing trend of poor nutrition and diet in the United States. Over 75% of our health problems can be tied to unhealthful eating, and our hearts are broken by the 23 million overweight and sick kids eating poorly every day. Our children's nutrition problems have become so severe that--for the first time in history--they are expected to live shorter than their parents. We decided to tackle this problem head-on by removing the biggest barrier: the lack of time for parents to cook at home.

That's why we developed our convenient and delicious recipe kits for eating healthier at home. Using only the highest quality natural ingredients paired with items from your local market, our chef-created recipes pack great nutrition and are guaranteed to be delicious. Each recipe is made fresh by you, but without the hassle of chopping, measuring, and seasoning. Using our recipe kits is like having a team of top professional chefs and PhD nutritionists in your kitchen! And the best part: the average price per serving of a finished meal is only $2.50-- about half the cost of fast food!

Our 10 Minute Homemade Meals are easy, great-tasting, and based on sound nutrition principles, not fads. Our recipe kits are low in sugar (and use low glycemic alternative sweeteners), high in fiber (to slow down sugar’s effect on us), and rich in other nutrients (so we’re getting a variety of micronutrients). We believe this combination solves the biggest problem in the Standard American Diet: America’s enormous and out of balance sugar consumption. Sugar’s low cost and wide availability have led to the creation of too many foods that are way too sweet— and these foods just make the body hungrier. Many experts believe this is the largest contributing factor to our overeating and growing health problems like obesity and Type II diabetes.

By providing great-tasting dinners that can be prepared quickly at home, we are helping busy families enjoy the countless benefits of great nutrition!